Discover South Korea

South Korea is a dynamic country, steeped in culture, tradition and history, with vibrant cities, rich landscapes, friendly local people and staggering nature. Join this trip to immerse yourself in the contemporary culture of bustling Seoul, meditate and spend the night in an ancient temple, discover the beauty of Seoraksan National Park and explore the colourful markets of Busan. This, combined with the chance to taste some of the most underrated cuisine in the world, makes a trip to South Korea unforgettable.One of Our Top Recommended Trips for 2026… Here’s Why K-Pop (and K-Pop Demon Hunters), kimchi, Squid Game… even Baby Shark: the global explosion of Korean culture (or hallyu) is one of the great cultural phenomena of our times. If you haven’t already, then now’s the time to visit South Korea and go beyond the headlines to explore a culture that everyone’s talking about, but few truly experience authentically − Sarah Puttnam, destination expert